Cabo Lago was born out of a friendship between two couples, Kim and Joe and Richelle and Murray who all shared a love of water, adventure, Yoga, Paddle boarding and the great outdoors. This affinity with water and adventure has resulted in the establishment of a global business with offices in both Austin Texas and Sydney Australia.
Cabo Lago is more than a paddle board company. To all of us, it's a way of life, a way to balance your life and to escape the hustle and bustle of the corporate world. We've all worked at companies where the only thing that mattered was top line revenue and sales. The only time our boss ever spoke to us was when he was asking for sales numbers or how profit margins were looking.
But there is nothing more serene than being on a glassy smooth lake or lagoon first thing in the morning, gliding along on a paddle board. It's just you and the sound of your paddle cutting through the water, and it's a great escape from the stresses of the everyday world. It's very therapeutic, and also a great workout physically and mentally.
When Kim and Joe’s youngest daughter, Lauren, was born, it put a lot of things in perspective for their family. Joe was in the business world, worrying about professional success and climbing the corporate ladder. Kim was working her way toward becoming a teacher. And then Lauren comes along, three months earlier than she should have, a preemie baby weighing in at about two pounds and literally being the size of a water bottle. It was a situation that could have killed Kim, and Lauren was in the NICU for 72 days before they were able to take her home. It was a scary time for everyone, including their other daughter, Kacie.
But the "time" was actually one thing that made them believe that everything was going to work out just fine. Lauren was born at 6:24pm, which typically wouldn't mean much to anyone any more than some other time of day would. But Joe's birthday is June 24, which is also 6/24. That was something that really stood out to all of us. In a weird way, we all felt like that happened as more than a coincidence, and a way to tell us that everything was going to be ok.
Richelle and Murray have always had an affinity with the water. Both were raised on the beautiful Northern Beaches of Sydney Australia and coincidently both born in Manly Hospital, something they didn’t find out until later in their lives.
They both feel at their most relaxed when they are near or on the water, hence their passion for surfing and Paddle boarding. Richelle often refers to this attraction to water as “her drug”, it’s what keeps her calm and centred.
It was this love of adventure and the great outdoors that resulted in a friendship with Kim and Joe on the other side of the world and the formation of Cabo Lago.
So why choose the name Cabo Lago? After all, Lago is Spanish for lake, and while there are lots of lakes in Kim and Joe’s hometown of Austin, Texas... sure enough, there are no lakes in Cabo. But Cabo is a relaxing scenic getaway with a beautiful ocean - perfect for a paddle board. And any "Lago", in Texas, Australia or anywhere around the world, could be your personal oasis that is just waiting for your Cabo Lago paddle board to go for a ride and be the best purchase you make.
As a company, we're here to build more than just a customer base and a business. Our focus isn't on profit margins and revenue, though of course you need that if you're going to exist as a business. But if you think highly enough of us that you may support us and buy a product from us, we're going to do everything we can to make sure you are happy. We're going to reach out to you to see how you're enjoying your board, and not with one of those automated survey emails. Either Murray or Richelle or Kim or Joe will call you, or email you ourselves to get to know you and how you are going to use your board. We want to know what you think of our products, what you like, and what we can do better.
Everyone who orders a board from us will also get what we think is the perfect, most comfortable hat in the world - which is also ideal for paddle boarding no matter who you are. We want you to share your photos and videos with us so that we can add them to our site, especially if you have dogs in the pictures since #PupsOnSUPs is our favourite hashtag on Instagram. We assure you we will offer the best customer care of any company, ever. We will also always be giving back to charitable organizations where we can help make a difference in the world. We want to build something bigger than either of us. And to do that will take all of us, yourself included.
We hope to earn your business, as we know that you will find that you love paddle boarding and the relaxation that it brings you. We're just happy to be a part of the process.
Thanks for reading
Richelle, Murray, Kim and Joe